redbyte-homepage-e1556828686835

Web 3.0: a new Web Design era is here

Have you noticed anything different about the average website today? Something has changed in the way websites were designed even just a few years ago. And many call this change the arrival of Web 3.0, a new era of web design.

In a bigger picture, Web 3.0 is all about data and data management. We live in an information age, and as the volume of data expands, so does the need to manage it.

What is Web Design 3.0?

For this section, I'm going to focus on the following questions:

  • How are Web 3.0 websites different from previous years?
  • Why do designers use so many shapes and other design elements?
  • Are page builders keeping up with the trends?

Once these questions are answered, we'll take a look at cutting-edge design tools and a couple of platforms where you can find design inspiration.

So, let's move on to the first question.

1: How are Web 3.0 websites different from previous years?

I would say the most significant change in recent years is the addition of creative elements.

Whimsical design

Designers are becoming much more comfortable using background elements like shapes and curves to enforce a specific layout breadcrumb.

When used correctly, shapes and blobs can help highlight valuable content while providing a nice UI.

In addition to this, Web 3.0 designs are using a lot more illustrations and visual content altogether. Not only to enrich the pages, but also to illustrate a specific product or cause.

redbyte homepage

As soon as you see a design like this, you know that the specific company has put in a lot of effort to make the user experience enjoyable.

In late 2018, MailChimp redesigned their entire website, and one of the things they chose to feature was the use of illustrations.

Here are the top 3 reasons why you should consider using illustrations:

First of all, illustrations grab the attention of visitors like nothing else, but that's beside the point.

  • Make the complex simple. Traditionally, web designers would rely on headlines to explain their product. These days, illustrations can do most of the hard work for you. You can design an entire illustration around your products and their features. After all, visual learning is a thing!
  • Brand image. The style of illustrations you are using can help promote a positive brand image. Illustrations can show different brand values, strengths, and qualities. It's not something you can portray with redaction alone.
  • Visual character Every brand is different. And with images, you can portray an identity that sets you apart from the rest.

This also applies to things like icons and animations. Both require a bit more individual work, preferably by a graphic designer, but the rewards are there!

And the third most significant change is the typography.

Web Typography

Font has always been a big part of any design. And if you're not convinced, I challenged you to change the fonts on your website to something completely random.

The difference that good typography makes is enormous. And since Web 3.0 websites have gone mainstream, so has the variety of fonts.

You could get away with a simple web design solely for the type of font you are using. I recommend targeting Typewolf.

This site is a gold mine for all typefaces and typefaces.

By learning typography and its effect on web design, you'll save a lot of time making your design feel professional.

2: Why do designers use so many shapes and other design elements?

Not only professionally designed websites use this new trend. Most modern WordPress themes and frameworks are also designed to implement these trends.

But why shapes and how do they benefit the design of a website? The two main factors are aesthetics and minimalism. Shapes and other geometric elements help tie the entire design together, ensuring a smooth flow and consistent user experience.

Traditionally, sections were divided with only individual colors, and sometimes no color at all.

shapes and geometry in web design

In this example, you can see how the use of simple illustrations enriches this minimalist design and the supported background patterns. This, in turn, helps accentuate the readability of the main navigation elements.

You can also use supporting background elements to highlight important content, like this:

redbyte web design

All in all, it's a mix of consistency and creative thinking. A background shape, as shown above, can help implement color psychology to further enhance the user experience.

Later in the post, we'll look at the most popular web design inspiration sites. That is where you will see different techniques to implement geometric shapes in web design.

3: Are page editors keeping up with the trends?

It's not just page editors like Visual Composer and Elementor that help you create better landing pages. Brands like Squarespace, Webflow, and Weblium are also making significant strides in the website building space. And indeed, all these design tools follow the latest trends in web design.

Elementor, which has seen over 25 million downloads, is constantly evolving its library of components to include elements that make up for the modern web. And Weblium uses artificial intelligence to help webmasters inexperienced at creating visually stunning websites.

The best part is that you never have to write a single line of code. Modern page builders provide grid-based layouts without all the technicalities.

Pro widgets

You can create new rows, sections, and resize individual components with drag and drop tools. Or, you can skip it altogether and use pre-built templates.

It goes without saying that learning HTML and CSS is still highly recommended, as is learning vector art and general graphic design. Page builders are prone to inefficiencies that can only be solved by getting dirty with code.

Web 3.0 design tools: current trends

In earlier days, websites were built based on blueprints and sketches that had to be laid out on a piece of paper. Photoshop helped alleviate this a bit, but certainly not to the extent of the tools we have today.

Modern design tools focus specifically on the idea of designing websites and mobile apps. This opens the door to pixel-perfect design with the ability to export some of your designs as out-of-the-box websites.

Once you have a custom layout, you can focus on coding it yourself or use page builders to achieve a near perfect copy of that layout.

Here are the tools that will make all the difference.

1: Sketch

Sketch is a unique design tool for Mac OS and arguably the one of the best digital design tools on the market. Although it is limited to a specific operating system.

Sketch

One of the things that makes Sketch so popular and sought after is the fact that it provides almost everything you need for digital design, including website design, mobile apps, vector graphics, also mockups and plugins external for additional functionality .

Personally, one of the things I really love about Sketch is that it's really robust software. It is in terms of looking at other options on the market. Sketch exemplifies the standard of professionally created software.

And as for web design, I mean, one of the cool features of Sketch is that it's designed to support website design. So that you can create grids, you can create multiple layers and much more. There are tens of thousands of Sketch giveaways all over the Web. You can start your web design career without any prior experience.

In many ways, it's like Photoshop, but for web design. It doesn't include your average photo editing features, but it does provide everything you need to edit your vector graphics, insert images, manage fonts, manage page sizes, create additional grids, everything.

If you look at modern websites today, especially from some of the big brands, 99% of the time the website was designed with Sketch, which is why it is very popular among professional designers.

2: Lunacy

Lunacy

As mentioned, Sketch is built exclusively for MacOS. Fortunately, Icons8 has taken it upon themselves to create an alternative for Windows users. And the best part is that it's completely free.

Lunacy is a Windows-based vector editing tool that has taken a lot of inspiration by Sketch. It is fully functional as a standalone vector editing software, but also supports Sketch files.

So if you download projects created with Sketch, you can use them with Lunacy. Last but not least, Lunacy is supported by the community. That is, you can request and vote on features that have been submitted by others.

All in the name of making the website design process easier and simpler.

3: Figma

Figma

The last major web design tool is Figma. As it happens, Figma is also a close competitor with Sketch. And it is completely free. It is designed for the browser, but also has a desktop application available.

Because it's free and has a great set of features, Figma is also an app I use most frequently myself. The user interface feels natural, with zero overhead. All the buttons and functions are made so that you can create custom designs without problems.

As a side note, I also like to use Figma for any kind of general vector work. Whether it's creating quotes, new button styles, and just about anything else.

Web 3.0 design inspiration: learn from the best

You don't need to enroll in a UX course to learn great design principles. All you need is to access a few selected inspiration sites, and you will quickly understand the trends.

The next section is dedicated to helping you find the best design inspiration for any Web 3.0 project you have.

Using sites that list professional designs can help you make better design decisions in the future.

1: Ninja Limpet

Lapa Ninja

Lapa Ninja has to be one of my favorite inspiration websites to use . I love it in terms of the type of websites it includes, and also how it keeps up with the latest in web design.

And frankly, there really isn't another website that does it the same way. On top of that, they already have over 2000 listings in their database. So you don't necessarily have to wait for new designs to be added. And one of the other things that I really like about this specific platform is that you can browse a website or individual websites and their layouts by category.

And it's not just about a blog or a company, but you can also choose from specific categories like portfolio, health and different types of industries. Then you can really narrow down your search.

Besides that, it's simply easy to navigate and includes most of what we've been talking about in this specific article.

Looking at individual listings, it's really easy to see the changes we're seeing in web design right now.

So it's just an invaluable resource to check out once in a while or visit whenever you get stuck on a design or plan to design something new.

2: OnePageLove

OnePageLove

A one page website is essentially a website with no additional pages. Some call it landing pages, but most people call it one page websites. They are much more common than you think. And OnePageLove is probably the best site to get proper exposure for such sites.

Similar to Lapa Ninja, you can limit your search to specific categories. Each listing includes a full page screenshot and some details about the author.

Other than that, you can browse at your leisure and check out any website that catches your eye. I can't remember how many times I borrowed inspiration from the sites listed by OnePage Love. It's so good!

3: Awwwards

Awwwards

Last but not least, we have Awwwards. Possibly the oldest website inspiration site in the world. And yet, it manages to remain consistent year after year.

The idea behind Awwwards is for people to submit website designs and members vote for their favourites. The Awwwards committee then conducts an individual vote and decides on selected winners for a specified period of time.

By becoming a winner, you can add a special badge to your website that highlights your excellence in design understanding.

And when it comes to inspiration, many of the designs listed on this site are extremely unique. It's a playground for truly creative and ambitious designers.

It's worth bookmarking and checking once a week.

Conclusion: where to go from here

Web design is a competitive industry. And not because people want to create better websites than others. It is more competitive in terms of UI and UX.

Finding a new way to grab people's attention can mean better sales results. Also, by providing a strong UX, you will find that people return to your website more often.

Since 2018, there has been a huge influx of designs that favor the visual aspect of design. And as such, expect to see many more changes and additions in this area.

By: Joseph Angersoen
14 de August de 2020
Logo Redbyte Blanco
With more than 20 years of experience working in technology, web design and development, marketing and data analysis. We offer solutions to the challenges of today's competitiveness in an increasingly digitized world.

We inform you

Newsletter
© 2020 Redbyte. All Rights Reserved.
Web design and development by RedByte
arrow-leftarrow-right
EN