Before most potential customers engage in an online marketing talk, the usual question is: "How long does SEO take?"
Explaining that search engine optimization (SEO) It's a long-term game, unlike add-on pay-per-click (PPC) advertising but in the short term, many are ready to commit. But others refuse, mainly due to responses from disreputable individuals or agencies or online posts. Sometimes these clients have heard that they can reach the top positions on the pages within a month. Many say two weeks!
That's simply not possible.
Many of these customers are led to believe that a few keyword changes and a large number of links from other websites will do the trick. Unfortunately, they are wrong.
Let's focus on Google, which controls more than 85% of the search market. Google's algorithm calculates more than 200 factors before ranking a website, including the age of the domain, links from relevant websites, authoritative and engaging content, what is your niche versus your competition, and what Google calls EAT (experience, authority and trustworthiness), to name a few. It goes without saying that to get to the top of the first page, including the top five positions that take up more than 70% of the rankings, you need to have a complete SEO strategy. And those changes don't happen overnight (or in a month, for that matter).
Based on experience and what other experts have said in SEO, SEO takes on average four to six months before the results start. Some of my clients who have been online for a long time, building up domain strength, have seen strong keyword rankings in as little as four weeks. Others, typically newer websites or those with messy technical platforms, took up to six months to receive positive ranking reports.
The answer is not simple and involves many factors.
On average, four to six months is when you will start to see results. This does not mean that you will rank on page one for every keyword you have targeted. In fact, Ahrefs Trust reports that only 5.7% of all recently published pages will reach the top 10 on Google in a year.
Every year, it seems, Google provides us with a new ranking factor. For example, in 2014, it was about security and the use of HTTPS. In 2015, the focus was on mobile usability. Then came RankBrain, which uses machine learning in search, helping Google better understand the intent of a search query.
Again, Google considers over 200 factors when ranking a website. In addition to the one mentioned above, some essential elements are:
Quality content: We are talking about the perfect combination of high quality for readers and search engines. Quality content means strong keyword research and on-page SEO elements such as proper header tags, internal links, and title tags. Content should also be optimized for voice search and featured snippets (those answer boxes at the top of Google results that answer questions immediately).
Strong technical SEO: This is about getting your website fully recognized by search engines and as quickly as possible. Speed is essential today. The faster a site loads, the better the user experience and the better the ranking factor, especially on mobile!
Relevant and Authoritative Links: When another website links to your content, those links act as "votes." The quantity does not matter more than the quality of the links. The more trustworthy the source, the stronger your overall ranking will be.
Every business has different needs, from target customers to types of products/services to customer service. Due to these factors, there are no standard SEO services. The overall strategy (reach more converting leads and retain existing customers) will typically be the same. . But the tactics to get there may be different.
One client can be drastically different from another, especially if one needs to focus on a local SEO strategy (for example, a restaurant chain in Lima) versus a national strategy (corporate lawyers consult).
That said, though, the basics of a standard six-month SEO campaign look like this:
Month 1: Client digital marketing landscape discovery, benchmark reports, competitive analysis, keyword research, analytics audit, content audit, and technical SEO audit, including status current and actionable solutions to resolve issues with site speed, indexing, image compression, sitemaps, crawlability and more.
Month 2: Implementation of SEO technical audit and optimization of all website content, from pages to blogs. This includes optimized title tags, meta descriptions, header tags, internal links, etc. Also, start optimizing for local search, including the Google My Business page.
Month 3: Ongoing creation of website content (blog, FAQs, location pages, white papers, infographics, etc.), along with off-road SEO implementation. page (off page), which includes public relations and creating links to the business website from trusted people. and authorized sources.
Month 4 onwards: Continuous creation of content and link building, usually through website blogging based on a SEO/brand authority growth strategy and guest blogging on other relevant websites, and a sharp focus on conversion optimization websites, which helps convert prospects into customers. The website is audited monthly for technology issues, and reports are established to track progress and any threats or opportunities.
No one can predict the exact amount of time SEO takes. But if someone offers you results in a short period (I would say anything less than three months), then doubt the long-term methods and results. Through experience, I can estimate that the average time to start seeing results from quality SEO is four to six months.
Again, these changes will not be front page jumps, although we hope to see them. With long-term thinking and a focus on SEO done right, your organic ranking will improve. Strong SEO is a must for solid income, but don't let anyone tell you it can happen overnight.