Digital marketing. Where to start?

With over 3 billion people online, your business needs to be there too. But where to start? It's easy to get lost in the myriad of things you could do, so start with what every good business needs: a strategy. This should basically summarize what you want to achieve and how to achieve it. Here are some steps that should help you:

Know your customer.

Your customers are the foundation of your business. Try to be as specific as possible to avoid misprofiling. Look at customer profiles and try to create a buyer persona for your business: that's your target customer. Where are your customers? What do they frequent on the Internet? Look at the media available and make sure you cover the areas where your customers are located.

Understand your customer's needs.

What are your competitors lacking? What do your customers want you to be doing? Take a look at their reviews, which should be easy to find online, to see what they're not doing right. Then ask yourself: what can I do to solve this problem?

Determine your real goals.

By doing this, you'll set achievable goals to help you stay focused. Evaluate your current position, do not do it as you go hoping to achieve it. Choose a realistic growth trajectory.

Sales opportunity strategy (leads).

How will you get enough leads to meet your set goals? Evaluate your current purchase funnels and understand where your gaps are. Try to generate referrals, encourage potential customers to connect with your opportunities, and leverage your existing database.

Choose your strategy.

Will it be Adwords, Social, SEO, Email, Affiliate or Paid? There are many variations of digital marketing, and no one can rely on just one method. A comprehensive and complementary strategy is needed . For example, an SEO strategy supported by a content marketing will be much more effective than pure SEO.

Do the math.

Set your budget. Try not to think of a cost, but rather an investment, but be smart about it. Spend 70% on tried and tested proposals that have been shown to be effective, and then experiment with the remaining 30% so you can learn new options.

On the attack!

There's always a learning curve when you start out, so test, make mistakes, and keep testing. Keep a close eye on your data and make adjustments accordingly. Don't be afraid to experiment and be patient. You will soon discover what works for your business. If you don't want to get too complicated, at Redbyte we can help you with targeted digital marketing campaigns in results.

By: Joseph Angersoen
21 de June de 2018
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With more than 20 years of experience working in technology, web design and development, marketing and data analysis. We offer solutions to the challenges of today's competitiveness in an increasingly digitized world.

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