The digital marketing trends of 2019 that you cannot ignore

While you may think advanced digital marketing tactics are only reserved for the "big guys", think again.

No matter the size of your business, you too can use sophisticated features like process automation, pixel tracking, and data analytics. These strategies not only help you stay ahead of the game, but you can also use them to capture new leads and nurture existing customers while you're at it. That is, if you have the latest products as an all-in-one business solution to ensure your brand can implement these must-haves.

Let's break down the five digital marketing trends that just aren't you can ignore in 2019.

1. Instant messaging is the new norm for communication.

Consider how much of our lives have changed online, like the ability to get a head start on your holiday gift shopping and microwaving something all at once. This accelerated evolution has impacted everything, including the way you communicate with customers.

Though initially reserved for just a few websites, a live chat feature has become something customers expect to see anywhere they go online in 2019. When set up right, with automated messages while away, allows your business to receive visitors 24/7, while answering their questions and ultimately capturing leads.

Consider this: A survey by Wix.com found that website owners who installed their chat feature experienced a 33% increase in online bookings and a 39% increase in sales after just one month.

2. Get ready for Google "micro-moments."

Instant gratification has become a new standard for today's shoppers. This change in behavior can be credited to the highly functional computers that we all carry in our pockets. Whether smartphone users are looking for product reviews or comparing prices, they want their questions answered right away.

These "I want to know," "I want to do," "I want to go" and "I want to buy" moments are what Google has dubbed "micro-moments." What do these intent-rich queries mean for your business? You'll need to change your linear funnel for instant real-time focus. This can be achieved in several ways:

Make the checkout process easier: Giving your website visitors a member login reduces the number of clicks it takes to checkout

Answer all questions: Whether it's a product tutorial or a support query, customers expect you to provide helpful and up-to-date answers. A blog and a knowledge base are the two most recommended assets to make sure your content is easily found on Google.

Optimize your website: Speaking of Google, yeah knows the importance of ranking well in search results. But you can take it a step further by prepping your website with the 2019 SEO trends to make sure your content shines at the top.

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3. Take advantage of automated marketing.

As the name implies, this trend refers to the use of software to automate marketing processes. The most obvious, yet extremely efficient examples include a thank you message sent to customers every time a purchase is made. But much more complex processes can also be automated.

By reacting to your customers every time they do something, you foster a relationship with your brand by showing that you are responsive to them. Plus, it helps attract and convert new customers, but ensures that no site visitor is ever forgotten.

Ultimately, it helps you work faster and smarter. The good news is that advanced technology is now accessible to everyone, right through your site.

4. Embrace video marketing.

Video marketing will continue to grow in 2019. The not-so-secret reason is due to the phenomenal engagement rate of videos in the online arena, whether they are displayed on websites, social media, or video platforms (such as YouTube and Vimeo).

Studies have shown that 76 percent of marketers say video has helped their company increase sales. After all, we are all visual creatures. Whether you're creating captivating Instagram Stories or informative promotional videos for your business or products, video is a trend you shouldn't overlook.

5. Data is (finally) accessible to small businesses.

With the help of a powerful contact manager, you too can know everything about your visitors, from their latest purchases to their browsing habits. This gives you the advantage of personalizing every aspect of their experience from the moment they land on your site.

For example, knowing which page a visitor is currently viewing allows you to send them a real-time coupon or promotion specifically targeted to their shopping experience. With the detailed insights available from your data, they will affect every aspect of your marketing, from the social posts you publish to the newsletters you send. Essentially, giving people what they want, when they want it.

By: Joseph Angersoen
20 de March de 2019
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With more than 20 years of experience working in technology, web design and development, marketing and data analysis. We offer solutions to the challenges of today's competitiveness in an increasingly digitized world.

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