87-de-los-compradores

87% of buyers start their search on digital channels

87% of shoppers start their search for a new product on digital channels
Salesforce's latest Shopper Retail report has revealed what modern consumers really want from retailers.

Based on a survey of 6,000 shoppers from six different countries (UK, US, Canada, Australia, Germany and France) and evaluation of 70 physical stores, it was found that 87% of people start their search for a new product on digital channels. However, when it comes to actually shopping, it seems like the physical experience is even more preferable. 46% of shoppers say they still prefer to shop in a physical store, while 35% say the same for laptops and 18% for cell phones.

Other key takeaways from the report include the importance of personalization, with it (which takes AI and machine learning into account) influencing 38% of all digital revenue.

Lastly, while retailers surpass both marketplaces (eg Amazon) and brands as the place where consumers buy products for the first time, this changes when it comes to repeat purchases. 47% of consumers say they are likely to make repeat purchases through "marketplaces", while 34% say retailers and 20% say brands.

By: Joseph Angersoen
20 de August de 2018
Tags:
Logo Redbyte Blanco
With more than 20 years of experience working in technology, web design and development, marketing and data analysis. We offer solutions to the challenges of today's competitiveness in an increasingly digitized world.

We inform you

Newsletter
© 2020 Redbyte. All Rights Reserved.
Web design and development by RedByte
arrow-leftarrow-right
EN