Want to know the secret to small business success?
It's simple. While building a strong foundation for your business, never ignore Search Engine Optimization (SEO). SEO plays an integral role in the success of a business and helps extend its reach to a wider audience. A business website with poor SEO can be compared to an outdoor billboard in the middle of the desert. The ad is hard to find, even if it ranks high on the creative meter. In short, useless!
Similarly, you might have an amazing business idea. However, your customers will never find you if Google does not show your website in the search engine. When you do SEO the right way, you can see a significant increase in website traffic, brand visibility, and revenue.
If you're stuck right now and have no idea where to get more leads and convert them through a sales funnel, you've come to the right page. Here are seven small business SEO strategies that can work for any industry.
To scale your business, you need a website that ranks at the top of search engine results. And for that, you should never overlook the following tips. I should include the fact that nothing happens overnight, but you won't have to wait long either.
Have you claimed your Google My Business account?
If not, what are you waiting for?
Click here to start your free account immediately.
According to a 2015 Think With Google local search study, nearly a third of all mobile searches are location-based queries, such as "Coffee shop near me."
But that was in 2015, which is five years ago. We must keep in mind that user behavior changes dynamically from time to time. Comparable search queries without terms like "near me" have increased by 150% in the last two years.
Google automatically prioritizes results based on people's intent. Local results are automatically relevant to your location.
On-page SEO is much more than putting keywords in a title and on the rest of the page.
You need to create high-quality content and include the main keyword, LSI keywords, and other related keywords as well.
Keep in mind that over-adding the specific keyword will hurt your rankings rather than improve them.
You have to optimize your target keyword in the following sections:
As you optimize your page for local search engines, don't forget to add specific terms and location names that your audience might use when searching for your business.
For example, you're more likely to use the term "Lima wedding photographer" rather than just "wedding photographer" if you're looking for a wedding photographer in or around Lima.
Your small business website can look amazing with a spectacular design, attractive colors and fonts.
But, if it doesn't load fast enough, your rankings and traffic will definitely suffer.
Before you start any link building campaigns or content development, you should work on increasing your site speed.
A fast-loading website and a strong website structure will help search engines correctly crawl and index your web pages. That said, it's also critical to fix any other technical issues that may arise.
Local schema markup sends signals about the components of a web page to search engines, such as:
For local SEO, JSON-L markup is preferred You can see the schema structure preview within the SERP below:
You can create schema markup code for your business here: https://schema.org /LocalBusiness
After you create schema code for your small business website, you can check that schema code at Google structured data testing tool.
Local businesses rely heavily on the accuracy of their contact details, such as name, address, and phone number.
Keeping the information accurate and consistent for all the citations you create is essential, as citations are online mentions of your business that dramatically improve your presence.
Proper citations will not only improve your Google My Business Listing ranking, but your own website as well.
The easiest and best way to create good quality Citations is to sign up with a service that will distribute your business information.
No one can deny what Bill Gates said about content; he really is the king!
Content marketing It is undoubtedly the best way to promote your business to a wider audience. However, it is a fact that most small businesses have limited resources to promote their business content.
Small business owners can follow these content marketing tips:
Creating and promoting a video is usually much faster than writing a blog post. According to a study, the majority of Internet users are video consumers. Therefore, creating video content is a good idea to attract the majority of your audience.
Relying on a single audience source is not a good idea. Local marketing will be hard to hit if you only focus on one channel. Instead, share your content on all social media platforms. You can target a larger number of audiences by choosing a relevant distribution channel to publish your content.
Get links from other high authority websites can do wonders to improve your search engine rankings. Still, most small businesses don't focus on this strategy.
For link building, You should adopt outreach strategies to reach bloggers, local newspapers, event pages, and other outlets where content related to your area is frequently posted.
An organic audience from search engines is the best approach to getting sales and conversions. To rank higher in search engines, you need to adopt the strategies mentioned above and see the results for yourself.